Apple Lowers Its 13-inch Macbook Pro With Retina Display Price, Bumps Up Other Retina Machines

In one of their sneaky spec bump ups, Apple have today lowered the price of its 13-inch Retina Macbook Pro with 128GB of storage to $1499, with the stepped up 13-inch model now being offered at $1699 for a 2.6GHz duel-core i5 processor and 256GB of storage.

This means that the lower end 13-inch Macbook Pro with Retina display is now just $100 more than the top end Macbook Air, so you’re still paying a premium to have the Retina Display. Apple have also speed bumped their 15-inch Retina MBP lineup: the base model now has a 2.4GHz i7 chip in it for $2199 and the high-end model now has 2.7GHz along with 16GB of RAM standard for $2799.

The whole reason Apple are likely dropping the entry prices for their Macbook Pro lineup, is to build up their Mac lineup against its iPad lineup, which has seen significant decline over the years compared to the rise in iPad and iOS device sales. Its also the reason why we saw a 128GB iPad announced nearly a month ago, because people are buying that device to replace a PC.

Tim Cook said at yesterdays Goldman Sachs conference that Apple are willing to accept lower profit margins if it means it can build up products for strategic reasons, as Cook feels the company can confidently “execute the supply chain and walk down costs.” 

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