According to a report made by AdAge, You Tube is gearing up to launch paid subscriptions for individual channels. The company reportedly talked to a ”small group” of channel producers and asked them to create paid channels that will cost between $1 and $5 a month, along with charging to access live events and libraries of content.
This wouldn’t be the first time You Tube have allowed channels to ask for money from its viewers before they’re able to watch videos. The service already offers pay-per-view content for things like movies and TV shows, but having the option to pay for channel subscriptions would be the first step towards making it more of an a la carte content provider.
AdAge says it currently doesn’t know what channels will debut this year as part of the premium subscription model, but it suggests that You Tube will be looking at high-performing channels such as Machinima along with other partners that currently don’t have an account on the video sharing website. Partners will have the option to include ads in paid channels, which could help struggling channel partners to gain another source of revenue from its viewers.
AdAge notes that You Tube will be treating paid subscribers as an experiment, only 25 channels will be able to participate in the initial run of the revenue model. The split of revenue between You Tube and channel partners is expected to be similar to the video monetization method You Tube already employs.
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